Intervention area 04
Marketing and international development
Positioning, communication, exports, Temporary Export Managers, e-commerce and trade fairs: connecting industrial strategy, channels and business development.
Market development is part of the industrial project: positioning, messages, channels and customer management need to work together. International growth also requires country priorities, dedicated expertise and documentation.
MA.VI’s role
MA.VI structures the project and coordinates commercial, editorial and technical capabilities. The Temporary Export Manager works under a defined mandate and objectives, while the business retains its customer relationships. SIMEST measures are assessed within their international scope.
Within this area
Initiatives and delivery paths.
Start with the initiative, then assess the relevant support instruments. Links point to the single funding catalogue.
Positioning, content and channels
Define who the business is relevant to and what sets it apart. Then take those messages into content and channels, through to handling enquiries.
Exports and Temporary Export Managers
Select markets, build channels and oversee commercial execution with defined objectives and responsibilities.
Funding instruments to assess
- SIMEST Temporary Manager
Subsidized loans · Grants and vouchers · conditional
- SIMEST Inserimento mercati esteri
Subsidized loans · Grants and vouchers · conditional
- SIMEST Temporary Manager
E-commerce for international markets
Integrate platforms and marketplaces within an international sales project with defined markets, offerings and channels.
Funding instruments to assess
- SIMEST E-commerce
Subsidized loans · Grants and vouchers · conditional
- SIMEST E-commerce
Trade fairs, events and presence abroad
Plan commercial opportunities and presence abroad as project milestones with coherent budgets and documentation.
Funding instruments to assess
- SIMEST Fiere ed eventi
Subsidized loans · Grants and vouchers · conditional
- SIMEST Certificazioni e consulenze
Subsidized loans · Grants and vouchers · conditional
- SIMEST Fiere ed eventi
Eligibility and possible combinations depend on the project. SIMEST instruments apply within their international scope.
Next step
Let’s talk about your next project.
A conversation, not a quote. We start from where you want to go, and see together which levers will get you there.