Marketing Consultant · Brand and Content Strategy

Dilvania Diaz

Marketing consultant and brand strategist working on positioning, content, lead generation and digital campaigns. She has coordinated teams and multi-site communication.

Dilvania is a marketing consultant and brand strategist. She works on positioning, personal branding, content and lead generation, connecting communication channels to a broader strategy. Since 2025, she has advised businesses across different sectors.

From strategy to channels

From 2021 to 2025, she co-founded Key Strategy, a communications and digital marketing agency in Milan. She worked on multichannel plans covering social media, websites, email and paid campaigns while coordinating creative staff and external partners. KPI and ROI analysis were part of campaign monitoring.

Before starting the agency, she managed marketing and public relations for a 40-location optical business. Earlier, in the Dominican Republic, she led a nine-person marketing team for a restaurant group with multiple locations, covering positioning, communication and events.

Skills

Brand strategy and positioning
Personal branding
Content strategy and social media marketing
Lead generation and digital campaigns
Public relations and events
Campaign analysis, KPIs and ROI
Coordination of creative teams and partners

Industry experience

Restaurants and hospitality
Wellness and beauty
Optical retail

Languages

Italian: Native
Spanish: Native
English: Professional working proficiency

Education and certifications

Master’s degree in Corporate Communication — Universidad Rey Juan Carlos, Spain (2019–2020)
Master’s degree in Digital Marketing and E-commerce — Universidad de Nebrija, Spain (2018–2019)
Diploma in Public Relations — Chavón School of Design (2017–2018)
Bachelor’s degree in Advertising — Universidad Católica Santo Domingo (2013–2017)
Digital Marketing Manager course — TS INCOM Italia (2024)

The team